Basics of Measurement: Reach vs Frequency

Is Reach or Frequency more Important? In OOH there are a number of ways to calculate the effectiveness of your campaign. Depending on your campaign’s overall goals and KPIs, one...

10 Types of OOH Advertising that Get Results with Examples

According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels. Outdoor advertising is the best way to reach people at a moment when they are receptive, like when they...

DOOH Explained

From simple digital kiosks to large 3D anamorphic screens and screens that offer full motion video, digital out-of-home (DOOH) offers advertisers a vast array of options. Though in the US,...

Why Outdoor Advertising Is Important (Benefits and ROI)

Measuring OOH: Calculating Reach and Frequency

OOH Measurement Evolution  Until 2011, OOH was not reliably measurable. In the past impressions were measured based on daily traffic counts showing the average number of people who could...

How do I Make my OOH Advertising More Sustainable?

Consumers across all age levels care more about the sustainability of a brand than about brand recognition, according to the Sustainability Report Compendium by First Insight in...

Standing Out Across Fashion Capitals during Spring Fashion Week

The Fashion World is about to come alive in key cities during February and March creating a vibrancy across newspaper column inches, social media and the fashion capitals of the globe with...

5 Tips for Holiday OOH Advertising Success

The holiday season is here, and some consumers have already begun their holiday gift shopping. According to OAAA, about a quarter of US adults who plan to do holiday shopping will do so...

Political OOH: Why You Should do it and What You Need to Know

The 2022 midterm election cycle is well underway, with total political ad spending projected to hit a $9 billion record for midterm elections. According to the Out of Home Advertising...

Conversation with Billups CTO Shawn Spooner

Billups is excited to announce the promotion of Shawn Spooner from Chief Science Officer (CSO) to its first-ever Chief Technology Officer (CTO). “The mission of Billups has always been to...

5 Best Practices in Planning Your OOH Design

Out-of-Home (OOH) or outdoor advertising is a medium with endless opportunities and approaches for creative design. If you are new to outdoor advertising, you may think of OOH as a...

A Deep Dive into the Production Process

What goes into producing a billboard or a multi-market Out-of-Home (OOH) campaign? The process of buying, producing, and installing a billboard or its various formats is much more involved...

People at our Core: How Billups is Reframing Employee Culture in a Post-Pandemic World

Over the last 2.5 years we’ve seen havoc wreaked on the workforce, from the Global pandemic to America’s “Great Resignation” to major threats to our own industry: Out-of-Home (OOH)...