Creating Control Groups for OOH Measurement

The ability to measure Out-of-Home (OOH) advertising campaigns accurately has been an ongoing trend over the last several years as more and more data and analysis is available for other...

The Importance of Hand Painted Murals in a Technology-Filled World

Hand paints are having a resurgence as a novel way to engage audiences who appreciate the time and care spent on their communities. Overall Murals and ICU Art share their stories.

Impressions vs Exposures: Who Saw My OOH Ad?

Measuring Out-of-Home advertising effectiveness can seem complicated. It is getting more difficult to measure advertising based on mobile ad ids and to truly know who saw your outdoor ad...

2023 Data Trends in OOH

Out-of-Home Advertising (OOH) data is able to measure audiences like never before. From automation and integrations to advanced monitoring and forecasting, to self-service platforms,...

Innovation in Out-of-Home Advertising

Over the past several decades we have all witnessed the power and evolution of digital advertising overwhelming other media and leaving them far behind. In some countries, such as China,...

OOH Advertising: The Complete Guide

Every week, the Out-of-Home (OOH) advertising units measured by Geopath across the entire US have the ability to deliver over 100 trillion impressions. That is enough for every person in...

How to Find and Buy Your Target Audience (CPM and CPP)

What is the value of your ad if nobody sees it? Though some may see OOH advertising as a vanity play to get as many eyes as possible on their brand, there’s actually a system behind it...

Basics of Measurement: Reach vs Frequency

Is Reach or Frequency more Important? In OOH there are a number of ways to calculate the effectiveness of your campaign. Depending on your campaign’s overall goals and KPIs, one...

10 Types of OOH Advertising that Get Results with Examples

According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels. Outdoor advertising is the best way to reach people at a moment when they are receptive, like when they...

DOOH Explained

From simple digital kiosks to large 3D anamorphic screens and screens that offer full motion video, digital out-of-home (DOOH) offers advertisers a vast array of options. Though in the US,...

Why Outdoor Advertising Is Important (Benefits and ROI)

Measuring OOH: Calculating Reach and Frequency

OOH Measurement Evolution  Until 2011, OOH was not reliably measurable. In the past impressions were measured based on daily traffic counts showing the average number of people who could...

How do I Make my OOH Advertising More Sustainable?

Consumers across all age levels care more about the sustainability of a brand than about brand recognition, according to the Sustainability Report Compendium by First Insight in...

Standing Out Across Fashion Capitals during Spring Fashion Week

The Fashion World is about to come alive in key cities during February and March creating a vibrancy across newspaper column inches, social media and the fashion capitals of the globe with...

5 Tips for Holiday OOH Advertising Success

The holiday season is here, and some consumers have already begun their holiday gift shopping. According to OAAA, about a quarter of US adults who plan to do holiday shopping will do so...