Is Your OOH Doing Enough?
You are probably not doing enough with your Out of Home Advertising (OOH). Many brands simply pay lip service to the marketing channel - spending leftover ad dollars so that they will not...
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Creating Control Groups for OOH Measurement
The ability to measure Out-of-Home (OOH) advertising campaigns accurately has been an ongoing trend over the last several years as more and more data and analysis is available for other...
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The Importance of Hand Painted Murals in a Technology-Filled World
Hand paints are having a resurgence as a novel way to engage audiences who appreciate the time and care spent on their communities. Overall Murals and ICU Art share their stories.
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Impressions vs Exposures: Who Saw My OOH Ad?
Measuring Out-of-Home advertising effectiveness can seem complicated. It is getting more difficult to measure advertising based on mobile ad ids and to truly know who saw your outdoor ad...
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2023 Data Trends in OOH
Out-of-Home Advertising (OOH) data is able to measure audiences like never before. From automation and integrations to advanced monitoring and forecasting, to self-service platforms,...
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Innovation in Out-of-Home Advertising
Over the past several decades we have all witnessed the power and evolution of digital advertising overwhelming other media and leaving them far behind. In some countries, such as China,...
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OOH Advertising: The Complete Guide
Every week, the Out-of-Home (OOH) advertising units measured by Geopath across the entire US have the ability to deliver over 100 trillion impressions. That is enough for every person in...
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How to Find and Buy Your Target Audience (CPM and CPP)
What is the value of your ad if nobody sees it? Though some may see OOH advertising as a vanity play to get as many eyes as possible on their brand, there’s actually a system behind it...
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Basics of Measurement: Reach vs Frequency
Is Reach or Frequency more Important? In OOH there are a number of ways to calculate the effectiveness of your campaign. Depending on your campaign’s overall goals and KPIs, one...
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DOOH Explained
From simple digital kiosks to large 3D anamorphic screens and screens that offer full motion video, digital out-of-home (DOOH) offers advertisers a vast array of options. Though in the US,...
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10 Types of OOH Advertising that Get Results with Examples
According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels. Outdoor advertising is the best way to reach people at a moment when they are receptive, like when they...
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Measuring OOH: Calculating Reach and Frequency
OOH Measurement Evolution Until 2011, OOH was not reliably measurable. In the past impressions were measured based on daily traffic counts showing the average number of people who could...
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How do I Make my OOH Advertising More Sustainable?
Consumers across all age levels care more about the sustainability of a brand than about brand recognition, according to the Sustainability Report Compendium by First Insight in...
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Standing Out Across Fashion Capitals during Spring Fashion Week
The Fashion World is about to come alive in key cities during February and March creating a vibrancy across newspaper column inches, social media and the fashion capitals of the globe with...
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5 Tips for Holiday OOH Advertising Success
The holiday season is here, and some consumers have already begun their holiday gift shopping. According to OAAA, about a quarter of US adults who plan to do holiday shopping will do so...
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Political OOH: Why You Should do it and What You Need to Know
The 2022 midterm election cycle is well underway, with total political ad spending projected to hit a $9 billion record for midterm elections. According to the Out of Home Advertising...
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Conversation with Billups CTO Shawn Spooner
Billups is excited to announce the promotion of Shawn Spooner from Chief Science Officer (CSO) to its first-ever Chief Technology Officer (CTO). “The mission of Billups has always been to...
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5 Best Practices in Planning Your OOH Design
Out-of-Home (OOH) or outdoor advertising is a medium with endless opportunities and approaches for creative design. If you are new to outdoor advertising, you may think of OOH as a...
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A Deep Dive into the Production Process
What goes into producing a billboard or a multi-market Out-of-Home (OOH) campaign? The process of buying, producing, and installing a billboard or its various formats is much more involved...
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People at our Core: How Billups is Reframing Employee Culture in a Post-Pandemic World
Over the last 2.5 years we’ve seen havoc wreaked on the workforce, from the Global pandemic to America’s “Great Resignation” to major threats to our own industry: Out-of-Home (OOH)...
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