How iOS Privacy Updates Affect OOH Data Attribution

Released by Apple in April 2021, iOS 14.5 caused quite a stir in the advertising industry. It requires app developers to ask for users' permission before tracking their activities and...

Smarter Out-of-Home Advertising: Measuring Attribution and Viewability

Are you getting the most bang for your buck when it comes to advertising?

How to Optimize CPM and ROI for OOH Advertising Campaigns

2020 has seen major shifts in out-of-home (OOH) advertising and brands need to adapt quickly to changing consumer behaviors. It's more important than ever before to leverage the latest...

Why Brands and Agencies Need an Out-of-Home Advertising Partner

In today’s crowded and competitive digital landscape, out-of-home (OOH) advertising represents a powerful channel for brands to reach their target audience with engaging messages.OOH...

How COVID-19 Changed Consumer Behavior, Movement and the OOH Landscape

The world is watching. The world is wondering. There is no script written yet and no manual to fall back on. But one thing is for sure, we all want to get out of our homes for work,...

Viewing Out-of-Home Through a New Lens: Opportunity to View Patent

Our research is at the heart of everything we do here at Billups, informing every media campaign we plan, buy and execute. We pride ourselves in the proprietary technology that’s...

5 Ways to Get More From Your Attribution

Your phone beeps, and it’s your favorite sports app letting you know your local team has a game tonight and who’s injured. You decide to check the weather in case you want to go. In...

In People and Data We Trust

Optimizing Cost & Agility for Out-of-Home Attribution

Here at Billups, our data science and engineering teams are a tight-knit bunch—often collaborating to weave their work into our business to allow for the production of cutting-edge data...

Is Your OOH Audience Targeting Advanced Enough?

Out-of-home advertising (OOH) is about attention. Always has been, always will be. It’s loud stunts, big billboards and vivid colors. It’s message and brand repetition. All so you can...