Is Your OOH Doing Enough?
You are probably not doing enough with your Out of Home Advertising (OOH). Many brands simply pay lip service to the marketing channel - spending leftover ad dollars so that they will not...
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Media Planning & Buying
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Impressions vs Exposures: Who Saw My OOH Ad?
Measuring Out-of-Home advertising effectiveness can seem complicated. It is getting more difficult to measure advertising based on mobile ad ids and to truly know who saw your outdoor ad...
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OOH Advertising: The Complete Guide
Every week, the Out-of-Home (OOH) advertising units measured by Geopath across the entire US have the ability to deliver over 100 trillion impressions. That is enough for every person in...
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How to Find and Buy Your Target Audience (CPM and CPP)
What is the value of your ad if nobody sees it? Though some may see OOH advertising as a vanity play to get as many eyes as possible on their brand, there’s actually a system behind it...
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Basics of Measurement: Reach vs Frequency
Is Reach or Frequency more Important? In OOH there are a number of ways to calculate the effectiveness of your campaign. Depending on your campaign’s overall goals and KPIs, one...
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DOOH Explained
From simple digital kiosks to large 3D anamorphic screens and screens that offer full motion video, digital out-of-home (DOOH) offers advertisers a vast array of options. Though in the US,...
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10 Types of OOH Advertising that Get Results with Examples
According to OAAA, people prefer Out-of-Home (OOH) advertising to other channels. Outdoor advertising is the best way to reach people at a moment when they are receptive, like when they...
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Measuring OOH: Calculating Reach and Frequency
OOH Measurement Evolution Until 2011, OOH was not reliably measurable. In the past impressions were measured based on daily traffic counts showing the average number of people who could...
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How do I Make my OOH Advertising More Sustainable?
Consumers across all age levels care more about the sustainability of a brand than about brand recognition, according to the Sustainability Report Compendium by First Insight in...
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Standing Out Across Fashion Capitals during Spring Fashion Week
The Fashion World is about to come alive in key cities during February and March creating a vibrancy across newspaper column inches, social media and the fashion capitals of the globe with...
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5 Best Practices in Planning Your OOH Design
Out-of-Home (OOH) or outdoor advertising is a medium with endless opportunities and approaches for creative design. If you are new to outdoor advertising, you may think of OOH as a...
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A Deep Dive into the Production Process
What goes into producing a billboard or a multi-market Out-of-Home (OOH) campaign? The process of buying, producing, and installing a billboard or its various formats is much more involved...
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OOH: Influencing the Funnel
As advertisers push the boundaries of technology, brands have an increased appetite to accurately measure outcomes as a result of their marketing efforts. Out-of-Home (OOH) metrics or...
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How Outdoor Ads Tell Your Brand’s Stories
Brand storytelling has a significant role to play in the customer experience. Before and during interactions with your company, audiences want to know who you are, what your principles...
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How Brands Invest in OOH Before and After Funding
In many ways, different brands — sometimes even those in direct competition — act as role models for one another. This is especially true in advertising, where a campaign approach or...
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A Blueprint for Building your Digital Out of Home (DOOH) Strategy
Digital out-of-home, or DOOH, advertising can be extremely advantageous for your company. To fully realize the benefits, it’s critical to create a DOOH strategy that takes advantage of...
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How to Use Social Media with OOH Advertising for Tangible Outcomes
Out-of-home advertising (OOH) can deliver a highly engaging experience that helps build brand awareness and appeal to your target audience. Whether it is an immersive activation, a...
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Going Hyperlocal: How to Make the Most Out of Your Hyperlocal OOH Campaign
Media saturation is at an all-time high. It’s inescapable; from fast fashion clothing when you open TikTok to Botox specials on Instagram. The effectiveness of digital, social, and...
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Brand Safety
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The Impact of QR Codes on Buyer Intent in OOH Advertising
Consumer behavior is adapting to the constant shifts that continue to occur in our daily lives. While more people are returning to routine, safety protocols continue to be paramount. ...
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