Programmatic DOOH (pDOOH) makes it simple to plan targeted campaigns based on metrics such as time of day, geography, venue type and audience. Find out how you can benefit from pDOOH's efficient buying process, quick turnarounds, real-time campaign monitoring and more! 

In this guide you'll learn the basics of pDOOH including:

• What is pDOOH 
• How to plan, conduct and monitor pDOOH buys
• Pros and Cons of pDOOH
• When to use pDOOH as part of your marketing mix

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